At the core of Nea Optiki Group lies an unyielding ambition,
a commitment to celebrating the artisanal craftsmanship of superior Greek
eyewear. This philosophy resonates deeply with their esteemed partners,
Zeus+Δione, who share the same vision and passion for upholding the rich Greek
heritage. Together, they have embarked on a creative journey, driven by
creativity and craftsmanship to preserve the vibrant Greek identity.
In 2016, when
Zeus+Δione envisioned the prospect of introducing sunglasses, they sought the
expertise of Nea Optiki Group and created their eyewear line, meticulously
handcrafted in Athens, honoring Greek craftsmanship and infusing it into
contemporary fashion.
Their joint endeavor stems from a shared reverence for the
Greek heritage, and it is this very essence that permeates through each
collection they curate every season. Drawing inspiration from the richness of
culture, they meticulously design and craft each pair of glasses with an
unwavering commitment to quality and artistry.
This collaboration is built on trust, mutual respect, and a
deep understanding of the significance of preserving the Greek identity.
Through their united efforts, they have crafted eyewear that transcends mere
fashion. Instead, it embodies the spirit of Greece - a tapestry of history,
mythology, and artistry. The Greek
element is reflected in each frame and each design seamlessly combines
modernity with timeless elegance, paying tribute to its artisans and creators.
To celebrate its ten-year presence in the fashion industry, Zeus+Δione and creative director Mario Schwab, organized the first Zeus+Δione fashion show, where its Resort 24 collection was presented, honoring the value of its artisans and collaborators.
Photo by Federico Pompei.
The fashion show took place at the iconic Hellas Liberty
floating museum in Piraeus, demonstrating the brand's ability and commitment to
combine fashion, innovation, Greek culture, and tradition in an unparalleled
way.